Branded Caller ID Software

Business caller ID shows your company's name on outbound calls instead of a number. There are two ways to do it: CNAM, a legacy name lookup built for landlines, and branded calling, which sends your registered name with the call to supported mobile phones.

You register your business and the numbers you want to brand. When you call from a registered number, your name and brand information are sent between carriers with the call. The name shows when the recipient's carrier and phone support it, so coverage varies by country and carrier.

Contact our Numbers team and share your business details, a display name of up to 32 characters, and the numbers to brand. Then sign the Branded Calling Letter of Authorization. Registration takes about 7 business days, and your name can take up to 48 more hours to appear.

CNAM is a legacy system built around landlines. The receiving carrier looks up the name in a database, names are limited to 15 characters, and display on mobile phones is limited and inconsistent. Branded calling sends your name with the call, supports up to 32 characters, and shows on supported mobile devices. CNAM is free; branded calling is paid per branded call.

No. Logo and reason for calling come with Advanced Branded Calling, available in the US, UK, Canada, Germany, and Australia, and they show only on supported carriers and devices.

• US: Verizon and T-Mobile (iOS and Android), and Samsung S7 and later on all networks. AT&T isn't supported yet.
• UK: Virgin Media/O2, BT/EE, and Samsung S7 and later, with partial support on Vodafone.
• Germany: O2, Vodafone, and Samsung S7 and later, but not Deutsche Telekom.
• Canada and Australia: Advanced Branded Calling only.

Branded caller ID is available for US and UK numbers. In the US, local numbers are eligible; toll-free numbers aren't. You choose which numbers to brand, and every eligible outbound call from those numbers is branded.

Branded calling takes about 7 business days to register, then up to 48 hours for your name to appear. CNAM updates usually take 7 to 10 business days to reach all US carriers, and your name may appear gradually.

Your legal business name, address, business type, and industry; your business registration number (EIN or DUNS in the US); your website; an authorized representative's name, email, title, and phone number; your estimated monthly US calls and company size; a display name of up to 32 characters; the numbers to brand; and a description of your use case and how contacts consent to calls. Our Numbers team then sends a Letter of Authorization to sign.

Recipients see who is calling before they decide whether to answer. Coverage isn't universal, but even partial coverage can improve answer rates. Studies show improvements of up to about 4×.

Not on its own. Carriers and device manufacturers control spam labels. CloudTalk registers its US numbers with call analytics providers, including Hiya and Numeracle, to reduce the chance of spam labels. For US numbers, the Number Reputation add-on monitors your numbers and submits flagged ones for remediation.

Yes. CloudTalk uses Tier 1 US carriers that are fully STIR/SHAKEN compliant, and calls carry A or B-level attestation by default. Enroll in STIR/SHAKEN Verified Calling to get A-level attestation on all calls. You can use the same business details as your branded calling registration.

Branded caller ID starts at $0.07 per branded call, and pricing varies by call volume. It's an add-on on every CloudTalk plan. CNAM records are free for all US numbers. Get a quote from our team for your countries and volume.

Your call is placed as usual. Your name only shows where the recipient's carrier and phone support branded calling. To make those calls more familiar, use Automatic Caller ID to call from a number that matches the contact's area code.

No. Branded calling (name only) is available for US and UK numbers. Advanced Branded Calling, with logo and reason for calling, also covers Canada, Germany, and Australia.