By CloudTalk

| 11 Nov 2024

Sales, Call Center

What is a Power Dialer & How Does It Increase Sales?

By automating the dialing process and integrating with your CRM, power dialers reduce downtime (increasing call handling efficiency by up to 70%^*) and increase the number of qualified leads your team can reach each day.

On the other hand, if your sales team is manually completing repetitive tasks like dialing and chasing down voicemails, they’re losing time that could be spent closing deals. Power dialers eliminate these inefficiencies, allowing your team to focus solely on conversations AND conversions that matter.

In this article, we’ll explore what a power dialer is, the key features to look for, and how you can implement it seamlessly into your sales strategy to drive better results for your business.

Key takeaways:

Power dialers represent a significant advancement in business calling software, offering potential improvements in call center efficiency and outreach capabilities.
These next-generation tools can have a substantial impact on agent productivity, with over 60% increase in efficiency and the ability to contact 2.5 times more leads per day².
Power dialers come equipped with a range of AI features and automations including, workflow setup, campaigns, Sentiment Analysis, Talk/Listen Ratio, Note Taking — potentially leading to improved lead-to-conversion rates.
Real-world applications of power dialers have shown promising results, as exemplified by Glovo, a Barcelona-based on-demand delivery app, which experienced an 82% increase in call volume and a 24% decrease in missed calls after implementing CloudTalk’s power dialer feature.

Increase your sales call volume by 82% with Cloudtalk

What is a Power Dialer?

A power dialer automates outbound calling for your sales agents by eliminating manual dialing, reducing downtime, and increasing the number of successful connections.

The dashboard of the Cloudtalk Power Dialer — Source: Cloudtalk

How Does Power Dialing Work?

A power dialer automatically dials phone numbers from a predetermined list, moving to the next call immediately after the previous one ends.

If a number is busy, disconnected, or unanswered, the system instantly proceeds to the next contact. This efficiency allows agents to focus on live conversations, rather than administrative tasks.

An average sales rep takes an average of 8 call attempts to reach a prospect and once you have a qualified lead, only 20% of them will convert into a sale. Rather than manually dialing and wasting 60 seconds per call (that is not picked up), you could invest in a power dialer for your business.

By focusing on automated tools and workflows, here’s what power dialing could do for your sales team:

Increased call volume: With automations and customized workflows, your call center can reach up to 150% boost in monthly call volume
Controlled call pacing: Calls are made steadily to ensure compliance with call regulations and maintaining call quality
Minimized human error: Power dialers eliminate issues like misdialing incorrect area codes that affect operational efficiency.
Increased time savings: By removing manual dialing, agents don’t waste time having to take action in response to answering machines, busy tones, or disconnected calls.
Enhanced productivity: Streamlined workflow strategies and automated tasks boost overall agent efficiency by up to 10%
Decreased call center burnout: By removing manual or administrative tasks, your sales reps can handle new and old clients faster and with less stress.
Faster response time: When the call is answered, agents hear the receiver immediately and can respond without any time gap.
Increased personalization: With access to CRM data, sales agents can incorporate personalization into script templates, just like MyHeritage did for greater scalability and improved lead-to-conversion ratio.
Improved scalability and team collaboration: This allows your call center teams to scale operations across international borders and volumes without impacting workload.

The power dialer has been a game-changer for managing our call volume. Since we implemented the feature, about 90% of our agents are using it to automate dialing, saving time. The power dialer makes handling both new and old leads easier. It’s been crucial for our growth—our call volume has seen a 2.5X increase in just 8 months.
Ahmed A., Data Management and Reporting Specialist, Dentakay

Power Dialing Use Cases

Power dialing is an effective strategy for multiple scenarios, particularly where efficiency and productivity are key. Here are some examples of where you can effectively implement this technology:

Outbound Sales Prospecting

To rapidly expand the customer base or enter new markets, you will need to maximize your outreach in the shortest possible time. With automated dialing and access to international numbers, you can scale operations without proportionately increasing the sales team size or workload.

Following Up with Warm Leads

With a large volume of sales calls, your call center stands to benefit from CRM integration with power dialers. Instead of regurgitating a generic script, sales reps have immediate access to specific details about the prospects—for a tailored and personal approach.

Contacting Existing Customers for Upselling or Cross-Selling

For existing customers, power dialers can help target specific segments for upselling or cross-selling opportunities. With access to purchase history and product usage data, sales reps can create tailored offers that align with customer needs, increasing the chance of securing additional sales and boosting customer lifetime value.

Post-Demo Follow-Ups

After a product demo, it’s important to follow up promptly. Power dialers ensure reps stay on top of post-demo outreach by automating call scheduling and follow-ups, reducing the chance of losing a warm lead.

Re-Engaging Inactive Leads

Power dialers allow you to create campaigns specifically for inactive leads, systematically re-engaging them based on preset schedules. By setting up automatic follow-up attempts, you can re-introduce value propositions to previously cold contacts.

Maximizing Call Volume for Targeted Campaigns

Power dialers are ideal for high-volume outbound campaigns. They allow agents to make more calls in less time by automating dialing, call logging, creating notes and tags, and setting up follow-up tasks, which helps achieve campaign goals faster.

What to Look for in a Power Dialer?

To ensure that a power dialer is effective for lead management, conversion rates, and scalability, you need a solution that integrates smoothly with your sales process. Here are the key features to prioritize:

Automated dialing: Eliminates the need for manual number entry, speeding up the calling process
Flexibility of pace: Allows your sales reps to pause between calls to take notes or prepare for the next call, offering custom pacing
Custom campaign setup: Create unlimited campaigns with tailored queues, scripts, and surveys
CRM integration: Build one-click connections with existing systems for seamless data and order management
Customizable workflows: Design outreach strategies specific to different customer segments or products
Local presence and international calling: Access 160+ international numbers to establish local presence and minimal jitter across boundaries
Call recording and monitoring: Ensure call recording for analysis including features like Talk/Listen Ratio, Sentiment Analysis, and Follow-ups
Real-time analytics and reporting: Use power analytics with on-call tagging, note-taking during sales calls

Case Study: Glovo Increased Call Volume by 82%

Glovo, the Barcelona-based on-demand delivery app, is one of the fastest-growing delivery players in Europe, Western Asia, and Africa making over 100M+ orders annually.

To support its ambitious expansion plans and provide top-notch customer service, Glovo turned to CloudTalk’s business calling software and its powerful Power Dialer.

With Cloudtalk, Glovo was able to deploy local phone numbers in various countries, ensuring high-quality and minimal jitter calls across borders. Additionally, custom workflows, scripts, and campaign segments helped reduce idle time and increased the company’s volume of calls by 81.7% in just three short months.

Thanks to CloudTalk, we managed to greatly improve our team’s cost and efficiency. The script feature allows us to lead the calls in a much more systematic way, as well as all the action buttons to trigger actions directly into our backend.
Yohann Bensadoun – Global Supply Growth at Glovo

Learn more about Glovo’s success here

Is the Power Dialer the Right Solution for your Business?

Sales dialer technology can help improve your call center productivity by automating the dialing process. However, there is a variety of dialer types that cater to different business needs.

For example, you could choose to opt for a power dialer or a smart dialer depending upon your source of data, required customization, and management needs.

Let us break it down for you:

Power Dialer vs Smart Dialer

Different features of Power Dialer vs Smart Dialer

Features

Power Dialer

Smart Dialer

Data sourcing and automation

Automatically dials numbers from a preloaded list sequentially

Can scan websites, CRMs, and help desks to populate call queues automatically

Queue management

Typically follows a fixed sequence in the pre-loaded list

Allows for easy customization of the queue order through drag-and-drop functionality

Efficiency features

Focuses on reducing idle time between calls

Includes additional features like automatically moving unresponsive prospects down the queue to increase productivity

Customization

Controlled call pacing

Dynamic buffer times between calls and increased control over the dialing process

Intelligence

Typically doesn’t use past performance metrics to optimize calling

Can use past metrics to effectively route calls and make efficient outbound calls based on contact center capacity

Productivity increase

Can raise productivity by more than 60%.

Can lower call times by up to 50% and potentially reach more prospects.

Use case

Best for straightforward, high-volume outbound calling campaigns

More suitable for complex sales processes that require integration with various data sources and dynamic queue management

Increase Your Sales Calls Volume and Drive Revenue

Power dialers help increase efficiency by saving reps time on manual, tedious tasks like dailing, allowing them to focus on reaching out to prospects and driving revenue. Companies like Dentakay, Glovo, Nokia, and MyHeritage have boosted their call volumes significantly—in the case of PlanRadar, more than 120%.

But you don’t need to take our word for it. Try Cloudtalk for free today, to empower your salespeople all over the world to easily connect with prospects and customers.

With 160+ international phone numbers, automation, and AI features like Power Dialer, Sentiment Analysis, Topics Extraction, Call Summaries, and Call Transcription, you’ll be able to boost productivity, efficiency, and overall call quality.

*Sources

Speed up your sales cycle by 92% with CloudTalk

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Frequently Asked Questions About Power Dialers

Are power dialers legal?

Power dialers are legal, however, in the United States, the Federal Communications Commission (FCC) requires that all automated call systems have an “opt-out” mechanism. At the beginning of each call, consumers must be given a way to immediately stop receiving calls from the system.

Plus, automated call systems may not be used to make calls to emergency numbers or the National Do Not Call Registry. In other countries like Canada, power dialers must have an opt-out mechanism, and calls can only be made during certain hours (between 9am and 9pm local time).

Hence, if you’re planning on using a power dialer, check with your local regulations to make sure you’re following all applicable laws and guidelines.

What’s the difference between a power dialer and a predictive dialer?

A power dialer dials numbers one at a time, waiting for the agent to finish the call before dialing the next. On the other hand, a predictive dialer uses statistics and algorithms to dial multiple numbers at once, predicting when an agent will be available to take a call.

How much does a power dialer cost?

The pricing of a Power Dialer depends on the number of users, features included, and add-ons or integrations. CloudTalk offers affordable power dialer pricing plans for businesses of all sizes, starting at just $25 per user per month.