Front App: 13 Best Integrations to Boost Customer Experience

Customers are fickle beasts. You can offer the best, most intuitive product at the lowest possible price, and they’ll still leave you if you can’t provide a top-of-the-line customer experience. That’s not fear-mongering – that’s just facts. Don’t believe us? Here are the stats.

86% of consumers say they would leave a company after as little as two bad experiences. 49% did so in the past year alone.

US businesses lose $35.3 billion annually in customer churn to preventable CX issues, like politeness and fair treatment.

45.9% of companies say their top priority for the next 5 years is customer experience. According to the Temkin Group, they can see as much as $700 million in extra revenue per $1 billion spent.

Considering this, it should be no surprise that Customer Relationship Management (CRM) software like Front has recently skyrocketed in popularity. After all, CRMs allow you to manage and monitor leads within your sales funnel, streamline workflows, and save time and money while doing so.

But regardless of whether you’re an active Front user or just looking to onboard the tool sometime soon, there’s always more you could do to improve your customer experience.

In this article, we’ll discuss the top 14 Front App integrations to boost your customer service and get the most bang for your buck out of the solution.

But first, we need to answer one question for the uninitiated…

What is Front?

Front describes itself as a customer communication hub that promises to make collaboration easy and information accessible so that your team can focus on what matters most – building customer relationships one conversation at a time. And the end goal? Higher customer satisfaction and better relationships that scale with your business.

Front Notable Features

So, what does Front actually do, and how does it work? To put it simply, Front combines all your customer-facing communication channels in one intuitive environment. Incoming messages show up for everyone and can be easily assigned to an agent with a click.

Furthermore, agents can leave internal comments on any conversation to discuss the best course of action, as well as tag more experienced colleagues to ask for help. Alternatively, they can also draft entire responses and share them for feedback before replying.

Meanwhile, you can set up smart rules and automated workflows to take care of all the monotonous tasks not worth your agents’ time. An analytics dashboard rounds out the system, where you can track relevant metrics (CSAT, response time, resolution time, etc.) and evaluate performance by team or agent.

Front Business Benefits

As companies grow, so grows the struggle to consistently deliver a “human” customer experience where people don’t feel like cogs in a machine. Front helps mitigate the issue by enabling customer service agents to share information, collaborate, automate monotonous tasks, and focus entirely on their clients within an intuitive software environment.

Consequently, you can expect to see your customer satisfaction (CSAT) score skyrocket, response and resolution times fall, and churn rates plummet. In the long term, this translates into a higher, more reliable revenue stream – which most would agree is well worth the investment.

Front Pricing

Users can choose between three possible pricing options billed annually. The Starter Plan costs $19 per user/month and is limited to a minimum of 2 users and a maximum of 10. The Growth Plan costs $49 per user/month and is limited to a minimum of 5 users. The Scale Plan costs $99 per user/month and is limited to a minimum of 10 users.

13 Best Front Integrations to Boost Customer Experience

For all the good Front can do, it can’t do it all. But that’s where the Front app integrations come into play. The solution boasts a significant selection of 3rd party solutions you can easily incorporate into your operations and improve your company’s performance even further.

How about plugging up the empty spots in your workflow, streamlining tasks, and boosting productivity even further? Sound good? If so, let’s not waste any more time and dive straight into the 13 best Front integrations to boost customer experience!

#1 CloudTalk | All-in-One Call Center Software

If you want to turn your customer support into customer success, look no further than CloudTalk. We’ve optimized our cloud-based call center and business phone system to complement Front and let you maximize your customer support efforts across all channels.

All you need to do is choose a number for one of the 160+ supported countries, and you can instantly start optimizing your workflows with advanced features, including IVR, click-to-call, power dialers, and more! On top of Front, CloudTalk supports 35+ other powerful integrations for helpdesk, e-commerce, and CRM systems, including HubSpot and Zendesk.

But now let’s answer the question you’re really interested in. How do you use CloudTalk with Front?

CloudTalk + Front = Success

• Initiate your phone calls in Front
• Track and resolve voicemails and missed calls directly from Front
• Synchronize data automatically and in real time between CloudTalk and Front
• See all your inbound and outbound calls logged directly in Front

They say that the proof is in the pudding. We might not have pudding, but we do have 1800+ reviews on G2 with a 4.2 average rating and 250+ reviews with a 4.5 average on Capterra. Feel free to check out what all the satisfied customers are saying. And once you’re ready, you can join them for as little as $25 a month!

#2 ClickUp | One App to Replace Them All

For all intents and purposes, ClickUp Software strives to be a company’s all-in-one activity hub. It incorporates solutions for managing tasks and projects, team communication, and goal tracking in a simple and customizable environment. Its Front app integration lets you create and assign ClickUp tasks in your ticketing system to streamline operations and boost efficiency.

ClickUp’s biggest benefits include:

• Simple solution for nearly all your company activities, including project management, chat, goal tracking, and analytics.
• 15+ customizable views to fit your agents’ workflow and personal preferences.
• Collaboration enablement for local and remote teams, and everything in between.

#3 HubSpot CRM | A Crafted, Not Cobbled CRM Solution 

HubSpot is one of the most popular CRMs on the market today, so it’s good to see it playing nice with its peers. HubSpot offers a variety of tools to meet your marketing, sales, and management needs. This integration allows data to be shared and synchronized automatically between both platforms.

HubSpot’s biggest benefits include:

• Streamlined approach to combining marketing, sales, service, CMS, and operations.
• Advanced analytics to get a better understanding of your company and teams.
• Instant synchronization between Front and Hubspot, so no one is out of the loop.

#4 Intercom | Customer Support Timed to the Second

Intercom is a powerful customer communication platform designed to provide your customers with an exceptional level of service. It is an all-in-one platform that enables you to track and evaluate how people interact with your brand online, engage with them through email or instant messaging, and even automate some of your customer support workflows.

Intercom’s biggest benefits include:

• Understand customers’ engagement history (i.e., conversations, behaviors, preferences, etc.) and use them for effective personalization.
• Streamline support processes and provide the best customer experience possible with a wide range of automation options.
• Deliver seamless experiences across all your communication channels and customer touchpoints.

#5 Jira | Issue & Project Management Software

Jira is a project management tool designed to help teams plan, track and release projects on time and headache-free. With the Intercom and Jira integration, you can create, link and comment on Jira tickets without leaving Intercom.

Jira’s biggest benefits include:

• Solve issues efficiently by creating, linking, and commenting on Jira issues from Front.
• Sync all Front conversations with Jira and have all conversations, users, and company details in front of you whenever you need them.
• Get notified of all live updates and reopen conversations when a customer needs further assistance.

#6 Trello | Bring All Your Tasks, Teammates, and Tools Together 

Trello pledges to bring all your tasks, teammates, and tools to one place in its unique board organization. The tool’s integration lets you create new cards, boards, and lists directly from Front, export relevant information, and leverage workflow automation to save yourself the manual labor.

Trello’s biggest benefits include:

• Attach information from Front to cards in Trello
• Create Trello cards, boards, and lists in Front
• Add rules to auto-create new cards based on Front events

#7 Slack | Your Digital HQ

Slack is a communication tool that keeps all your team members connected via an easy-to-use chat app. Instead of sending a million emails a day, Slack lets you create department and project-specific channels to keep the relevant conversations contained or freely message anyone from your organization. And with the tool’s integration for Front, you can inform your teammates about closed deals in real-time and save everyone the back-and-forth emails and unnecessary meetings.

Slack’s biggest benefits include:

• Send automatic deal updates, including new deals, added or status changes
• Search for a deal, person, or organization from either of the two platforms
• Set up workflow automation with personalized notifications to suit your unique needs

#8 Twilio | Data-driven Engagement – At Scale

Twilio is a customer engagement platform dedicated to building unique, personalized experiences for your customers. It lets companies build meaningful interactions with clients via API-enabled voice, text, video, chat, and email channels. Furthermore, Twilio helps you capture first-party customer data in real time and analyze it in a single, intuitive view.

Twilio’s biggest benefits include:

• Capture Twilio-compatible conversations in Front, assign them tasks and collaborate efficiently.
• Build meaningful relationships with your customers on your own terms with customizable voice, text, video, chat, and email APIs.
• Gleam valuable insights at a glance with Twilio’s first-party customer data Analytics.

#9 Zoom | Connection with a Single Platform

Zoom is a modern video communication solution allowing for easy and reliable cloud video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems. Its FrontApp integration allows you to streamline scheduling and start talking at a moment’s notice, anywhere and anytime.

Zoom’s biggest benefits include.

• Quickly add Zoom meetings while creating calendar events in Front.
• Start a call from Front comments with a single click for quick chats or group meetings.
• Collaborate efficiently, even at great distances, with break-out rooms, whiteboards, and more interactive call solutions.

#10 Salesforce | The Customer-Company CRM

Salesforce is one of the most popular CRMs on the market, with the mission of helping companies grow. It empowers your sales team to stay on top of all customer interactions while offering invaluable insights into your performance with granular reporting for the utmost clarity.

Salesforce’s biggest benefits include:

• Create, view, and edit Salesforce records directly in Front for maximum workflow efficiency.
• Sync Salesforce companies with Front to use them in your custom rules and analytics.
• Leverage the integration’s 2-way sync to let your team focus on customers while ensuring your sales reports and forecasts are always up-to-date.

#11 Delighted | Customer Satisfaction Made Simple

Delighted is a customer experience platform designed to help you create surveys that won’t go unanswered and gain invaluable insights in only a few clicks. Measure the metrics that matter most to your business – including NPS, CSAT, CES, 5-star surveys, and beyond.

Delighted’s biggest benefits include:

• Strike while the fire is hot and re-engage customers and employees with automated Front messages as soon as they answer one of your Delighted surveys.
• Save your team the trouble of manual labor as new Front messages get auto-tagged with the score type and rating for quick categorization and sorting.
• Boost your customers’ and employees’ satisfaction by quickly grasping their needs and wants and tailoring your future actions accordingly.

#12 Flow.ai | Chatbots Creation for Non-Programmers

Flow.ai is an AI creation platform where you can design, test, and deploy bots for your customer conversations with no programming skills. Lighten your agents’ workload, boost your response times, and let the bots set the scene for when it’s your rep’s time to shine.

Flow.ai’s biggest benefits include:

• Let the bot respond first, then set custom rules for when a teammate should be assigned to take over and respond personally from Front.
• Automatically tag conversations and manage your bot conversations within Front for AI-powered messaging right from your inbox.
• Connect your Flow.ai bots with Front for seamless handoffs to your team.

#13 Parabola | Build Custom Reports & Workflows from Scratch

Parabola is a workflow automation and documentation platform that promises to be the better way to operate. Eliminate busywork and build automated data flows with a drag-and-drop interface to develop custom reports, integrations, and more. With no coding experience at all!

Parabola’s biggest benefits include:

• Pull in data from the Front API to build custom reports that deliver key insights about your team and customers.
• Schedule reports to run automatically and create a complete picture of your business by adding in data from other tools like Salesforce or Google Sheets.
• Eliminate busywork by building automated data flows with a drag-and-drop interface to develop custom reports, integrations, and more.

Make good use of your favorite customer support tool

There’s no doubt that Front is a great software for facilitating communication and customer support – but with the right integrations, it becomes even more powerful. If you’re not sure where to start, choose at least one solution from this list (especially if the free trial is provided) and see all its benefits in action. If it truly makes a difference for your team, you can then give another integration a try. Enjoy!