Follow Up Boss Pricing & Plans: Full Guide 2025

Follow Up Boss positions itself as a tailored solution for real estate agents—but does it really deliver on what they need most?

In simple terms, Follow Up Boss is a CRM with a basic built-in dialer. While it offers automation tools to capture and manage leads, the platform isn’t designed for the kind of calling outreach many modern real estate teams rely on.

From hunting down new leads to staying responsive with clients, phone systems have become crucial in this market. The stats say it all: 28%¹ of cold calls in real estate spark meaningful conversations that often lead to appointments. This means commission. 

So if you’re considering Follow Up Boss, there’s one key question to ask: Does it give your team the tools to stay competitive? In this guide, we’ll break down its pricing, plans, and features so you can answer it for yourself.

Key Takeaways

• Follow Up Boss offers three plans: Grow ($58/month), Pro ($416/month), and Platform ($833/month) plans, with other add-ons available.

• Tailored for the real estate market, Follow Up Boss is a CRM with a built-in dialer. While it offers solid automation for lead capture and management, it lacks calling features such as IVR, AI Analytics, and Intelligent Routing.

• With cold calling playing a key role in the real estate sector, solutions like CloudTalk help drive better results, offering auto dialers and advanced outreach capabilities.

Overview of Follow Up Boss Pricing and Plans

Follow Up Boss offers three main plans–Grow, Pro, and Platform–each tailored to different levels of lead management and automation needs.

Here’s a quick overview of the available plans and their pricing:

Grow Plan

The Grow Plan is Follow Up Boss’s most affordable option, priced at $58/month, billed annually. It’s designed for independent agents or new brokers who need a simple yet effective system to organize leads and automate repetitive tasks.

A key drawback of this tier is the lack of built-in calling and texting features. The dialer is available as an add-on for $33 per user/month when billed annually.

Key Features:

• Lead Extraction from websites and CRM
• Custom lead distribution
• Automated follow-ups with action plans
• Calendar and email sync
• Mobile app

Best For:

Individual agents and small real estate teams looking for a simple way to manage contacts and automate communication.

Pro Plan

The Pro Plan from Follow Up Boss is designed for growing real estate teams seeking more tools for sales, collaboration, and coaching. Priced at $416/month when billed annually, it includes 10 users and offers intelligent automation along with analytics.

Key Features:

• Unlimited calling and texting in the US and Canada
• Team inboxes
• Call reporting
• Enhanced support and training

Best For:

Small to mid-sized real estate teams that are scaling and need tools to improve communication, collaboration, and overall performance.

Platform Plan

Priced at $833/month billed annually, the Platform Plan is Follow Up Boss’s premium offering, designed for large real estate brokerages or networks with multiple teams. It includes 30 users and provides better support services.

Key Features:

• Teams with subgroup segmentation
• Enhanced integrations
• Dedicated Success Manager

Best For:

Large real estate teams seeking a comprehensive solution to manage leads, enhance both internal and external communication, and gain detailed insights.

Follow Up Boss’ Add-Ons

Follow Up Boss offers a few optional add-ons to extend the functionality of its plans. These include additional user seats and a built-in dialer, which come at an extra monthly cost.

• Dialer for the Grow Plan: $33 per user/month billed annually.
• Additional Users: $41 per user/month for the Pro plan, and $17 per user/month for the Platform plan. Both prices refer to annual billing.

CloudTalk Vs. Follow Up Boss: Which Is Better?

When assessing a provider, it’s important to look at how their features stack up against others in the market. Here, we’ll compare Follow Up Boss with CloudTalk to give you the context needed for a well-informed choice.

Short Overview of CloudTalk’s Pricing and Plans

CloudTalk offers five main plans ranging from $19 to $49 per user per month, plus a custom option for more specialized needs. Here’s a breakdown of the choices:

1. Lite: Design for early-stage startups focused on keeping costs low while scaling and companies transitioning from landline to VoIP solutions. For now, it is limited to the Americas (NAM + LATAM).
   
   Key Features: SMS/MMS, Business Hours, Personalized greetings & Music.
   
   Price: $19 per user/month
   
2. Starter: Ideal for small and micro-businesses, the Starter plan is easy to set up and provides essential features to get your call center operations up and running.
   
   Key Features: Click-to-Call, Voicemail, Call Flow Designer (CFD), Automatic Call Distribution (ACD).
   
   Price: $25 per user/month
   
3. Essential: This plan supports growing SMBs and MMBs by enhancing both inbound and outbound operations with advanced automation and customer experience features.
   
   Key Features: SMS/MMS, Interactive Voice Response (IVR), Skill-Based Routing, Callback, Integrations + Open API
   
   Price: $29 per user/month
   
4. Expert: Geared towards MMB and scaling businesses, the Expert plan equips teams with advanced tools to improve customer interactions, boost productivity, and drive operational efficiency.
   
   Key Features: Power Dialer, Smart Dialer, VIP Queues, WhatsApp Inbound & Outbound Messages, Call Monitoring.
   
   Price: $49 per user/month
   
5. Custom: For companies with complex, large-scale requirements, the Custom plan offers a fully tailored solution, allowing businesses to scale seamlessly and operate across diverse markets.
   
   Key Features: Custom Onboarding, Unlimited Outbound Calls with Flat Rates, Enterprise-Level Security, Developer Support
   
   Price: Based on selected features, team size, and other requirements.

CloudTalk Vs. Follow Up Boss: Direct Comparison

Trying to choose between Follow Up Boss and CloudTalk? This side-by-side breakdown looks at pricing, flexibility, and core features to help you determine which platform aligns best with your business goals.

CloudTalk Vs. Follow Up Boss: Key Takeaways

Choosing the right platform goes beyond comparing surface-level features. To support your decision-making, we’ve outlined how CloudTalk and Follow Up Boss compare across the areas that matter most.

Pricing and Plans

CloudTalk stands out for its flexible, pay-as-you-go pricing model that scales easily as your team grows. You can add users individually without committing to large upfront costs, making it a more budget-friendly option for expanding businesses. 

In contrast, Follow Up Boss offers fixed-tier plans that include a set number of users, which can be limiting and more expensive in the long run. Even when breaking down the cost per seat, CloudTalk remains the more affordable choice.

Features and Capabilities

When it comes to features, CloudTalk clearly takes the lead. While Follow Up Boss focuses primarily on lead management and CRM functionality, CloudTalk delivers a broader range of tools—especially for calling. It combines robust communication features with lead handling capabilities.

Dialer Options

CloudTalk also offers more versatility when it comes to dialing features. It supports a manual dialer and multiple auto dialer types, including Power Dialer and Smart Dialer. Follow Up Boss only offers a manual Click-to-Call function to scrape numbers from CRMs and websites, which is also available with CloudTalk.

Global Reach

Another area where CloudTalk pulls ahead is international availability. It supports international phone numbers in over 160 countries, making it an ideal choice for global or expanding teams. Follow Up Boss, on the other hand, operates solely in the U.S. and Canada.

Follow Up Boss’ Best Features

Here’s what users appreciate most about Follow Up Boss:

• Contact Management: Easily keep track of client details, property info, and communication history—all in one place.
• Marketing Automation: Automate email campaigns, set up auto-replies, and use built-in templates to stay in touch with leads without the manual work.
• Integrations: Connect with tools like Mailchimp, Google Calendar, and Zapier to streamline your workflow and cut down on repetitive tasks.
• Mobile Access: With apps for iOS and Android, you can manage leads and tasks from anywhere—perfect for agents on the move.

Follow Up Boss Pros & Cons

Based on what we’ve seen so far and customer reviews, Follow Up Boss has its strengths—but it’s not without some trade-offs. Here’s a breakdown of the pros and cons.

Get the Real Estate Edge Your Team Is Missing

Reaching prospects takes more than managing contact lists and a basic dial pad. Agents need the right tools to get the clients on the line–faster than their competitors. 

Auto dialers, intelligent routing, and AI automation make that happen. These tools handle the busywork so you can focus on convincing your client to close on that multimillion-dollar listing before it disappears from the market.

That’s why you need a phone system that matches the pace of the market. CloudTalk is built to speed up high-volume calling with advanced features and real-time insights, giving real estate agents the communication edge they need.

Sources

1. Has Cold Calling Gone Cold?