By S. Lucido-Balestrieri

| 14 Aug 2024

Sales, Call Center

Top Pest Control Cold Calling Scripts: 11 Samples & Tips

In 2024, cold calling is still be effective, with 69% of buyers open to it. This is a great opportunity for all companies, even those in pest control.

If you aren’t sure where to start or how to enhance your pest control sales scripts, you’re in the right place.

In this article, you’ll find 11 cold-calling scripts for pest control and tips to help you make the most of this opportunity and improve your outreach.

Key takeaways:

Cold-calling scripts make selling pest control easier by providing a clear structure, ensuring consistent messaging, and helping to handle objections effectively, ultimately leading to more successful sales calls.
Effective cold-calling scripts for pest control should include a strong introduction, qualifying questions to identify leads, a clear value proposition, and responses to common objections to keep the conversation productive.
Customize each script for the specific pest control service you offer, use the key components to guide your calls, and offer free inspections to attract interest and address potential customer concerns.

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11 Ready-To-Use Cold-Calling Scripts for Pest Control

Here are 11 concise and ready-to-use cold-calling scripts for pest control, each tailored to a different use case:

#1 Residential Pest Control

Script

“Good afternoon, Mr./Mrs./Miss [Prospect’s Surname]. My name is [Your Name], and I’m calling from [Your Pest Control Company]. We specialize in providing effective pest control solutions for residential homes just like yours. I noticed that homes in your area often face issues with common pests like ants, spiders, and bedbugs.”

Initial Engagement:

“Do you have a few minutes to discuss how we can help protect your home from these pests?”

[Wait for the prospect to respond]

a) If they don’t have time, offer to schedule an appointment.
b) If they agree, continue.

Value Proposition: “Great! One thing we’ve noticed is that [mention specific examples, such as ‘ants tend to be a common issue in your area during the summer, and our treatment plans are designed to eliminate them quickly and effectively.”

Transition to Pitch:“Our solutions are safe for your family and pets, and with over 10 years of experience, we know what works. I’d like to offer you a free inspection to identify any potential pest issues and create a tailored plan to keep your home pest-free.”

Objection:“I need more time to think about it.”

Response:“I completely understand if you need some time to think about this before making a decision. I can email you all the details we just discussed, including a breakdown of our services and how they could benefit your home. This will give you a chance to review everything and discuss it with anyone else involved.”

Call-to-Action:

“In the email, you’ll find a link to schedule a free inspection at your convenience. Could I confirm your email address to send this over?”

[Wait for the prospect to respond]

Closing:“Fantastic, thank you! I’ll send everything to you shortly, and I’m looking forward to helping you keep your home pest-free. Talk to you soon, and have a great day!”

#2 Commercial Pest Control

Script

“Good afternoon, Mr./Mrs./Miss [Prospect’s Surname]. My name is [Your Name], and I’m calling from [Your Pest Control Company]. We specialize in providing effective pest control solutions for businesses like yours. I noticed that commercial properties in your area often face issues with pests like rodents and cockroaches.”

Initial Engagement:

“Do you have a few minutes to discuss how we can help protect your business from these pests?”

[Wait for the prospect to respond]

a) If they don’t have time, offer to schedule an appointment.
b) If they agree, continue.

Value Proposition:“Great! One thing we’ve noticed is that rodents and cockroaches can not only cause damage but also pose serious health risks, which can affect your business reputation. Our treatment plans are designed to eliminate these pests quickly and effectively.”

Transition to Pitch:“Our solutions are safe, efficient, and minimize disruption to your daily operations. With over 15 years of experience in commercial pest control, we can ensure your business remains pest-free. I’d like to offer you a free inspection to assess any current issues and provide a customized plan.”

Objection:“We already have a pest control service.”

Response:“I completely understand. What sets us apart is our comprehensive approach that includes a complimentary inspection and a no-obligation competitive quote. We often find that businesses appreciate knowing their options, especially if we can offer something more effective.”

Call-to-Action:“Let’s go ahead and schedule that free inspection. How does [specific date/time] work for you? This will allow us to give you a detailed assessment and see how we can better protect your business.”

Closing:“Thank you for your time! I’ll follow up with the details of our appointment. I’m confident we can bring value to your business. Have a great day!”

#3 Industrial Pest Control

Script

“Good afternoon, Mr./Mrs./Miss [Prospect’s Surname]. My name is [Your Name], and I’m calling from [Your Pest Control Company]. We specialize in providing effective pest control solutions for industrial facilities like yours. I noticed that facilities in your area often face issues with pests like termites and rodents.”

Initial Engagement:

“Do you have a few minutes to discuss how we can help protect your facility from these pests?”

[Wait for the prospect to respond]

a) If they don’t have time, offer to schedule an appointment.
b) If they agree, continue.

Value Proposition:“Great! One thing we’ve noticed is that termites and rodents can cause significant structural damage and disrupt operations. Our treatment plans are tailored to industrial needs, ensuring pests are dealt with efficiently.”

Transition to Pitch:“Our solutions are designed to be non-intrusive, so your operations continue smoothly. With over 20 years of experience, we understand the specific challenges industrial facilities face. I’d like to offer a free inspection to identify any potential pest issues and create a plan that suits your facility.”

Objection:“Our budget is tight this year.”

Response:“I completely understand the need to manage costs. That’s why our free inspection is a great starting point—it allows us to identify any risks before they become costly problems. Prevention is often more affordable than dealing with an infestation after it happens.”

Call-to-Action:

“Why don’t we schedule the free inspection and go from there? It’s a no-risk way to ensure your facility stays protected. Could we set up a time that works for you?”

[Wait for the prospect to respond]

Closing:“Thank you for considering us! I’ll send you a confirmation shortly, and I’m looking forward to working together to protect your facility. Take care and have a great day!”

#4 Seasonal Pest Control

Script

“Good afternoon, Mr./Mrs./Miss [Prospect’s Surname]. My name is [Your Name], and I’m calling from [Your Pest Control Company]. We specialize in providing effective pest control solutions throughout the year. I noticed that homes in your area often face issues with seasonal pests like mosquitoes and wasps.”

Initial Engagement:

“Do you have a few minutes to discuss how we can help protect your home from these seasonal pests?”

[Wait for the prospect to respond]

a) If they don’t have time, offer to schedule an appointment.
b) If they agree, continue.

Value Proposition:“Great! One thing we’ve noticed is that pests like mosquitoes and wasps become more active with the change of seasons, leading to discomfort and potential health risks. Our seasonal treatment plans are designed to address these pests effectively.”

Transition to Pitch:“Our solutions are proactive, targeting pests before they become a problem. With our expertise in seasonal pest control, we can ensure your home is protected all year round. I’d like to offer you a free inspection to identify any potential issues and create a customized plan.”

Objection:“I only see pests during certain times of the year.”

Response:“That’s exactly why our seasonal approach works so well. We focus on those peak times to prevent infestations before they start. A free inspection can help us tailor the best plan for your specific needs.”

Call-to-Action:

“How about we schedule that free inspection to see what’s needed? It’s a great way to get ahead of any potential issues. What time works best for you?”

[Wait for the prospect to respond]

Closing:“Great! I’ll send you the details and confirmation. I’m excited to help you keep your home pest-free through every season. Have a wonderful day!”

#5 Termite Control

Script

“Good afternoon, Mr./Mrs./Miss [Prospect’s Surname]. My name is [Your Name], and I’m calling from [Your Pest Control Company]. We specialize in providing effective termite control solutions for homes like yours. I noticed that homes in your area often face issues with termites.”

Initial Engagement:

“Do you have a few minutes to discuss how we can help protect your home from termites?”

[Wait for the prospect to respond]

a) If they don’t have time, offer to schedule an appointment.
b) If they agree, continue.

Value Proposition:“Great! One thing we’ve noticed is that termites often cause significant damage before homeowners even realize they’re there. Our treatment plans are designed to detect and eliminate termites before they can cause any major problems.”

Transition to Pitch:“Our solutions are comprehensive and effective, ensuring your property is thoroughly protected. With 12 years of experience in termite control, we know how to keep your home safe. I’d like to offer you a free inspection to assess any potential termite issues and create a customized protection plan.”

Objection:“I don’t think I have termites.”

Response:“That’s actually a common thought. Many termite issues go unnoticed until the damage is significant. A free inspection can give you peace of mind by confirming everything is in good shape or catching any early signs before they become serious.”

Call-to-Action:

“Why don’t we schedule the free inspection just to be sure? It’s better to be safe, especially with something as potentially damaging as termites. Could I book a time that works for you?”

[Wait for the prospect to respond]

Closing:“Thank you! I’ll send you the details shortly, and I look forward to ensuring your home stays protected from termites. Have a great day!”

#6 Rodent Control

Script

“Good afternoon, Mr./Mrs./Miss [Prospect’s Surname]. My name is [Your Name], and I’m calling from [Your Pest Control Company]. We specialize in providing effective rodent control solutions for properties like yours. I noticed that properties in your area often face issues with rodents like mice and rats.”

Initial Engagement:

“Do you have a few minutes to discuss how we can help protect your property from rodents?”

[Wait for the prospect to respond]

a) If they don’t have time, offer to schedule an appointment.
b) If they agree, continue.

Value Proposition:“Great! One thing we’ve noticed is that rodents can cause significant damage, contaminate food sources, and spread diseases. Our treatment plans are designed to eliminate these pests and prevent them from returning.”

Transition to Pitch:“Our solutions are effective and safe, targeting both the rodents and their potential entry points. With 8 years of experience in rodent control, we can ensure your property stays rodent-free. I’d like to offer you a free inspection to identify any potential rodent issues and create a tailored plan.”

Objection:“I haven’t seen any rodents recently.”

Response:“Rodents can be very good at hiding, especially in less-used areas of the home. Our free inspection will help ensure there aren’t any hidden pests or entry points that could become a problem later.”

Call-to-Action:

“How about we schedule that inspection to make sure everything’s secure? It’s a simple way to prevent any surprises. When would be a convenient time for you?”

[Wait for the prospect to respond]

Closing:“Thanks for your time! I’ll send you a confirmation for our appointment, and I’m looking forward to helping keep your property rodent-free. Have a great day!”

#7 Bedbug Control

Script

“Good afternoon, Mr./Mrs./Miss [Prospect’s Surname]. My name is [Your Name], and I’m calling from [Your Pest Control Company]. We specialize in providing effective bedbug control solutions for homes and businesses like yours. I noticed that bedbugs have been a growing issue in your area.”

Initial Engagement:

“Do you have a few minutes to discuss how we can help eliminate bedbugs and prevent them from returning?”

[Wait for the prospect to respond]

a) If they don’t have time, offer to schedule an appointment.
b) If they agree, continue.

Value Proposition:“Great! One thing we’ve noticed is that bedbugs can be incredibly persistent and difficult to eliminate once they’ve infested an area. Our treatment plans are designed to thoroughly eliminate bedbugs and ensure they don’t return.”

Transition to Pitch:“Our solutions are both effective and discreet, ensuring that your property is bedbug-free without any disruptions. With 7 years of experience in bedbug control, we know how to handle these pests efficiently. I’d like to offer you a free inspection to assess the situation and develop a customized treatment plan.”

Objection:“Bedbug treatments are usually expensive.”

Response:“I understand your concern. While bedbug treatments can be costly, our free inspection is a no-obligation way to assess the situation and discuss budget-friendly options. We can work together to find a solution that fits your needs without breaking the bank.”

Call-to-Action:

“Let’s start with the free inspection, and we can go over all the options afterward. How does that sound? Could I set up a time that works for you?”

[Wait for the prospect to respond]

Closing:“Thank you! I’ll send you a confirmation shortly, and I look forward to helping you resolve any bedbug issues affordably and effectively. Have a great day!”

#8 Eco-Friendly Pest Control

Script

“Hello, [Prospect’s Name], my name is [Your Name] from [Your Pest Control Company]. How’s your day going?”

Initial Engagement:

“Do you have a few minutes to discuss how our eco-friendly pest control services can benefit your property?”

[Wait for the prospect to respond]

a) If they don’t have time, offer to schedule an appointment.
b) If they agree, continue.

Value Proposition:“Great! I wanted to introduce our eco-friendly pest control services. We use safe and sustainable methods to protect your property while minimizing environmental impact.”

Transition to Pitch:“Our methods are designed to be effective without compromising safety or the environment. With our experience in eco-friendly pest control, we can protect your property while being kind to the planet. I’d like to offer you a free inspection to assess any pest issues and create a customized, eco-friendly plan.”

Objection:“I’m not sure if eco-friendly options are effective.”

Response:“I understand your concern. Our methods are both safe and highly effective. A free inspection can demonstrate how we achieve great results without harming the environment.”

Call-to-Action:

“Why don’t we schedule that free inspection so you can see how well our eco-friendly approach works? When would be a good time for you?”

[Wait for the prospect to respond]

Closing:“Thank you! I’ll send a confirmation shortly, and I look forward to showing you how effective our eco-friendly services can be. Have a great day!”

#9 Emergency Pest Control

Script

“Good morning, [Prospect’s Name]. This is [Your Name] from [Your Pest Control Company]. How are you today?”

Initial Engagement:

“Do you have a few minutes to talk about how we can help with any urgent pest control needs?”

[Wait for the prospect to respond]

a) If they don’t have time, offer to schedule an appointment.
b) If they agree, continue.

Value Proposition:“Great! I wanted to introduce our 24/7 emergency pest control services. We handle urgent situations like sudden infestations quickly and effectively, ensuring your property is safe as soon as possible.”

Transition to Pitch:“Our team is always ready to respond, no matter the time of day. We specialize in dealing with emergencies swiftly to prevent further issues. I’d like to offer you a free inspection to identify any potential risks and create a customized emergency plan.”

Objection:“I don’t have any pest emergencies right now.”

Response:“That’s good to hear. Our free inspection can help prevent future emergencies by identifying potential risks early, ensuring you’re prepared for anything.”

Call-to-Action:

“Let’s schedule that free inspection so you’re ahead of any potential issues. When would be a convenient time for you?”

[Wait for the prospect to respond]

Closing:“Thank you for your time! I’ll send you a confirmation for the inspection, and I’m looking forward to helping you stay protected. Have a great day!”

#10 Pre-Construction Pest Control

Script

“Hi there, [Prospect’s Name]. I’m [Your Name] from [Your Pest Control Company]. How are you?”

Initial Engagement:

“Do you have a few minutes to discuss how we can help protect your upcoming project from potential pest problems?”

[Wait for the prospect to respond]

a) If they don’t have time, offer to schedule an appointment.
b) If they agree, continue.

Value Proposition:“Great! I wanted to introduce our pre-construction pest control services. We provide preventative treatments to protect new buildings from pest problems, ensuring that your project is safeguarded from the start.”

Transition to Pitch:“Addressing pest control during the construction phase can save you a lot of time and money in the future. With our experience, we can integrate effective pest prevention into your project plan. I’d like to offer you a free consultation to discuss how our services can benefit your project.”

Objection:“I’m still in the planning stages of my project.”

Response:“Perfect timing! Addressing pest control early can save you time and money in the long run. Let’s discuss how we can integrate our services into your plans right from the beginning.”

Call-to-Action:

“How about we schedule that free consultation to explore your options? It’s a great way to ensure your project stays on track. When would be a good time for you?”

[Wait for the prospect to respond]

Closing:“Thanks for considering us! I’ll send you a confirmation shortly, and I’m looking forward to helping make your project a success. Have a great day!”

#11 Monthly Maintenance Pest Control

Script

“Good day, [Prospect’s Name]. My name is [Your Name] from [Your Pest Control Company]. How have you been?”

Initial Engagement:

“Do you have a few minutes to discuss how our monthly maintenance pest control services can keep your property pest-free year-round?”

[Wait for the prospect to respond]

a) If they don’t have time, offer to schedule an appointment.
b) If they agree, continue.

Value Proposition:“Great! I wanted to introduce our monthly maintenance pest control services. With 11 years of experience, we provide regular treatments that prevent infestations before they start, ensuring your property stays pest-free.”

Transition to Pitch:“Our approach is proactive, addressing potential issues before they become problems. With regular maintenance, you can enjoy peace of mind knowing your property is protected. I’d like to offer you a free inspection to create a customized maintenance plan that fits your needs.”

Objection:“I’m not sure if I need monthly services.”

Response:“I understand your hesitation. Regular maintenance prevents infestations before they start, saving you from potential problems down the line. A free inspection can show you the benefits and help you decide if it’s the right fit.”

Call-to-Action:

“Let’s start with the free inspection to see what’s needed. It’s a great way to understand how monthly maintenance can work for you. When would be a good time to schedule that?”

[Wait for the prospect to respond]

Closing:“Thank you! I’ll send you the details shortly, and I look forward to helping you keep your property pest-free. Have a wonderful day!”

Master Cold Calling in 2025

Learn more

4 Key Components for Effective Pest Control Cold Calling Scripts

Having a clear structure will serve as a roadmap to make your cold calling scripts for pest control effective. Be sure to include these 4 key components and personalize them for each case:

A strong opening statement: Start with a compelling introduction that quickly grabs the prospect’s attention and establishes who you are and why you’re calling. Open with a personalized greeting and go straight to the point about how you can help address their pest control needs.
Qualifying questions: Include targeted questions to determine if the prospect is a good candidate for your pest control services. This helps ensure you focus on high-quality leads. Ask about their current pest problems, property type, and decision-making process.
For example, “Can you tell me if you’re currently experiencing pest issues? What type of property do you have, and who typically makes decisions regarding pest control services?”
Value proposition: Clearly articulate the unique benefits and value your pest control company offers. Focus on how you can solve their specific pest problems and improve their quality of life. Use persuasive language that highlights the key advantages of choosing your services.
Objection handling: Anticipate common objections and prepare effective responses. Include rebuttals in your script for objections like “I’m not interested” or “We already have a pest control provider.” Practice delivering these responses with confidence to keep the conversation going.

5 Tips for Selling Pest Control Services Over the Phone

Here are 5 effective tips for selling pest control services over the phone:

Leverage technology: Use dynamic software that real-time updates during calls. This ensures consistent messaging and provides real-time guidance to sales agents.
Personalize the approach: Personalization is key. Use customer data from your CRM to tailor your scripts and sales process to meet customer expectations. This can greatly improve customer engagement and conversion rates.
Measure and analyze results: Utilize call center reporting tools to evaluate call outcomes. This data helps identify trends and areas for improvement, allowing you to make adjustments that boost sales success.

For example, CloudTalk Analytics centralizes all your team’s data, providing detailed insights into agent performance, call statistics, and customer interactions.
Build rapport: Establish a connection with potential customers by showing genuine interest in their needs and concerns. Building rapport can increase trust and the likelihood of closing a sale.
Practice active listening: Listen closely to what the customer says and respond thoughtfully. Active listening helps you better understand their needs and provide more relevant solutions, increasing the chances of a successful sale.

Drive Conversions with Strategic Calling

In this article, we’ve seen 11 ready-to-use cold-calling scripts for different pest control services. Using these scripts and following the provided tips helps structure your calls effectively, ensure consistent messaging, and address common objections confidently. And in the end, it can improve your chances of closing sales.

For even better results, consider using CloudTalk. Our AI-powered conversation intelligence software provides insights through features like Automatic Summaries, Sentiment Analysis, and Call Transcription. Schedule a demo with CloudTalk today to revolutionize your cold-calling efforts.

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FAQs

What are examples of cold calling?

Cold calling examples include:
– A salesperson calling potential clients to sell insurance.
– A real estate agent contacting homeowners to offer listing services.
– A marketer calling businesses to promote a new software tool.
– A recruiter reaching out to candidates for a job opening.

How do I start a cold call script?

Start a cold call script by:
– Greeting the recipient warmly and introducing yourself and your company.
– Stating the purpose of your call clearly and concisely.
– Highlighting a benefit or value proposition relevant to the recipient.
– Asking an open-ended question to engage them in conversation.

How do I sell my product by cold calling?

To sell your product via cold calling:
– Research and target the right prospects.
– Begin with a strong introduction and clear value proposition.
– Address the prospect’s needs and pain points, highlighting how your product solves them.
– Close with a compelling call to action or schedule a follow-up meeting.