Top 11 Sales Enablement Software

Without the right sales enablement software, you could be facing poor call quality and a lack of valuable insights after each call. This can lead to increased manual effort in follow-ups and pitching, making the sales process less efficient. 

Additionally, key skills gaps in your sales and customer support teams may become more pronounced, impacting overall performance and customer satisfaction.

However, by prioritizing sales enablement, you can exceed your revenue targets with: 

• Faster ramp-up time for new sales hires, which leads to higher average contract values
• More streamlined processes that enhance the overall efficiency of your teams
• Increased productivity and collaboration across your sales and marketing teams

In this sales enablement software breakdown, you’ll see the key benefits and features of 11 top tools, who the software is for, and essential pricing information.

This breakdown takes place across the six sales enablement categories listed below, starting with the best integrated business calling software:

• Sales enablement software for B2B business
• Customer relationship management systems
• Sales intelligence and data analytics
• Content management systems
• Training and coaching platforms
• Sales engagement and automation

The Best Sales Enablement Software for B2B Business

1. CloudTalk

CloudTalk is an integrated AI business calling software that creates a unified ecosystem for sales and customer service teams’ communication. We offer high-quality voice communication, performance tracking, advanced AI-powered features, and extensive integration capabilities to optimize sales and customer support operations. CloudTalk has won the G2 Best Software Award 2024 for its customer service solutions, which impact organizations worldwide. 

Who’s It For?

Mid-sized companies aiming to scale their sales and customer service operations, particularly those dealing with high call volumes. 

Key Features:

• Crystal-clear call quality with guaranteed latency <20ms and jitter <1ms
• 160+ international numbers
• AI Conversation Intelligence
• Intelligent call routing with IVR and skill-based assignment
• Power Dialer and Click-to-Call
• Call masking and 3-Way Calling
• Analytics 2.0 with customizable dashboards and real-time KPI tracking
• Talk/Listen Ratio analysis
• Real-time Dashboard
• 35+ integrations including HubSpot, Salesforce, Zendesk, and Pipedrive

Top Benefits:

• Increases sales productivity through sentiment analysis and workflow automation
• Saves agents up to 3 hours per week with AI-powered notetaking and call summaries
• Improves pick-up rates by establishing a local presence in 160+ countries
• Reduces call handling time by up to 3 minutes per call with streamlined CRM integration
• Enhances customer satisfaction through personalized experiences based on AI insights
• Cuts international calling costs with local number options and VoIP technology
• Provides 24/7 customer support with an average response time of under 1 minute

Pricing:

The Best Customer Relationship Management (CRM) systems

With an increasing number of verticals and departments in an organization, consolidating information about customers is essential. With 70% of customers expecting every representative to know purchase and issue history, you can disappoint and frustrate users if you don’t have a solution in place.

A CRM acts as a single source of truth that can be used by sales teams while prospecting, meeting clients and closing deals. This can help save time and money on administrative work. Here are our top two CRM recommendations: 

2. HubSpot 

HubSpot is an AI-powered sales platform that integrates with marketing, commerce, and customer service tools. It provides a unified platform for the entire customer journey and enables businesses to focus on customer-centric growth. 

Who’s It For?

Businesses of all sizes looking for an integrated, AI-driven sales solution that prioritizes quality customer interactions over the quantity of activities.

Key Features:

• Smart CRM with unified customer profiles
• AI-powered sales engagement and prospecting tools
• Deal pipeline management with visual dashboards
• Automated meeting scheduling and email templates
• Conversation Intelligence for call insights
• Advanced analytics and forecasting capabilities
• Customizable sales playbooks and quote software

Top Benefits:

• AI-driven task automation reduces time spent on prospecting and admin work
• Enhanced deal closure rates with guided selling features that prompt timely, relevant actions
• Improved customer insights leading to deeper connections, leveraging unified data across marketing, sales, and service
• Accelerated revenue growth through accurate forecasting and performance tracking
• Streamlined sales processes with integrations that eliminate data silos and provide a single source of truth

Pricing

3.  Salesforce

Salesforce Einstein 1 is an advanced, AI-powered CRM platform that goes beyond traditional customer data storage. It offers a comprehensive suite of applications for marketing, sales, commerce, and service, integrating data from multiple sources to support every customer touchpoint.

Who’s It For?

Organizations of all sizes and industries that want a scalable, secure, and adaptive CRM solution to centralize customer interactions, automate processes and enhance data-driven decision-making.

Key Features:

• MuleSoft integration platform for connecting any data source
• Tableau for advanced business intelligence and data visualization
• Einstein AI for automating repeatable business functions
• Slack integration for seamless collaboration and task management
• Hyperforce architecture for secure, scalable cloud deployment
• An ecosystem of 8,700+ partner apps and services

Top Benefits:

• Enhances customer-centricity by providing a 360-degree view of customer interactions across all touchpoints
• Increases operational efficiency through automation of routine tasks, saving time and reducing errors
• Improves decision-making with real-time data integration and advanced analytics from Tableau
• With Hyperforce’s cloud-based architecture, supporting compliance and data residency requirements is easier than ever
• Supports sustainability goals with carbon-neutral technology infrastructure

Pricing:

The Best Sales Intelligence and Data Analytics Tools

Organizations use sales intelligence tools to create ideal customer profiles, generate leads, accelerate pipelines, and discover growth opportunities. 

With data on your side, sales teams are able to tailor their outreach, improve their engagement strategies, and ultimately drive revenue. Keeping that in mind, let’s explore our top two recommendations for the best sales intelligence tools: 

4. ZoomInfo

ZoomInfo is a comprehensive B2B intelligence platform that combines an extensive contact database with advanced prospecting tools, sales automation, and buyer intent signals. It empowers sales and marketing teams to identify, engage, and convert high-quality leads efficiently.

Who’s It For?

B2B sales and marketing teams looking for a data-driven approach to prospect identification, engagement, and customer growth across various industries.

Key Features:

• Extensive B2B contact database (70M+ phone numbers, 174M+ verified emails)
• Buyer intent tracking and website visitor identification
• Conversation Intelligence for call and meeting analysis
• Sales automation with multi-touch cadences
• AI-powered ZoomInfo Copilot for engagement optimization
• Customizable workflows for automated outreach
• Integrations with major CRM and marketing platforms

Top Benefits:

• Accelerated outbound lead generation with a vast, accurate contact database
• Improved targeting accuracy with access to organizational hierarchy, real-time buyer intent signals and web activity tracking
• Enhanced sales efficiency via AI-driven insights and automated engagement workflows
• Increased conversion rates through personalized, timely outreach based on prospect behavior
• Better customer retention and growth through comprehensive interaction analysis

Pricing:

The ZoomInfo pricing is not readily available on their website. Please reach out to the team directly. 

5. Demandbase

Demandbase is a comprehensive B2B sales intelligence platform that injects account intelligence into every step of the sales prospecting process. It combines deep company information, technographics, contact data, and buyer intent signals to empower account-based marketing and sales strategies.

Who’s It For?

B2B sales and marketing teams focused on account-based strategies, particularly those targeting enterprise-level accounts and looking to streamline their prospecting process across multiple channels.

Key Features:

• Access to 99M+ companies and 150M+ contact profiles with email, social, and mobile data
• Buyer Intent tracking and predictive modeling for early opportunity identification
• Website personalization for maximum relevance to target accounts
• Cross-channel B2B-focused advertising capabilities
• Territory-specific dashboards and reports integrated with CRM and tools like Outreach
• Social insights and news alerts for personalized outreach

Top Benefits:

• Significantly reduced prospecting time with readily accessible, relevant account information in CRM, email, LinkedIn, and private networks
• Accelerated sales cycles through early identification of “hot accounts” using buyer intent and technographic signals
• Improved conversion rates with hyper-personalized web experiences and targeted multi-channel advertising
• Enhanced sales productivity via immediate access to actionable insights within existing workflows
• Streamlined territory management with customizable, out-of-the-box dashboards and reports

Pricing:

While the plans are readily available on the website, you need to book sales demos to get a pricing proposal. 

The Best Content Management and Sharing Tools

Seismic’s 2023 Value of Enablement Report showed that companies without a sales enablement tool spend an average of 10 hours a week searching for content—a huge waste of time, yet content provides the biggest avenue for sellers to engage with prospects and close deals. 

Here are two tools that can help you organize your sales enablement materials, including pitch decks, case studies, one-pagers, and ebooks to persuade buyers to move forward in the buyer journey: 

6. Seismic Enablement Cloud

Seismic is a comprehensive content management platform for sales enablement that empowers sales teams with relevant, customizable content and insights to engage buyers effectively across channels.

Who’s It For?

Sales and marketing teams in B2B companies looking to improve content management, personalization, and overall sales efficiency, particularly those dealing with complex sales cycles and large content libraries.

Key Features:

• Centralized content management with customization options
• AI-powered search for quick content discovery
• LiveDocs for dynamic content automation and personalization
• Seismic Knowledge for easy access to critical information
• Seismic for Meetings to enhance meeting preparation and follow-up
• Personalized content production and delivery with compliance checks
• Analytics to track content effectiveness and usage

Top Benefits:

• Time savings of 400+ hours per representative annually through efficient content access and customization
• 32% increase in lead generation and 35% improvement in win rates by engaging buyers with timely, relevant content
• Accelerated deal cycles with AI-powered search finding crucial information quickly

Pricing:

Seismic offers customized pricing based on specific business needs. Please request a demo for detailed pricing information.

7. Showpad

Showpad centralizes content management, enhances buyer engagement, and provides analytics to optimize sales strategies. It focuses on aligning marketing and sales teams around a single source of truth for content.

Who’s It For?

Sales and marketing teams in organizations looking to streamline content management, improve sales effectiveness, and create more engaging buyer experiences.

Key Features:

• Centralized content repository for all sales and marketing materials
• AI-powered content curation and distribution
• Compliance and version control mechanisms
• Interactive 3D models and 360° immersive showrooms
• Shareable Pages for targeted content delivery
• Automated, marketing-approved personalization templates
• Shared Spaces for collaborative buying environments
• AI-powered analytics for content performance tracking

Top Benefits:

• Increases win rates by 6.5% and content marketing efforts by 11% by optimizing content based on usage and buyer engagement data
• Saves 400+ hours annually for marketing and sales teams through efficient content management and distribution
• Accelerates sales cycles by providing a single source of truth throughout the deal process
• Enhances compliance and brand consistency with controlled content editing and sharing capabilities
• Enables data-driven decision-making on content strategy through comprehensive analytics

Pricing:

Showpad’s pricing is not publicly available. You can directly request a quote. 

The Best Training and Coaching Platforms:

Sales teams forget 70% of the information they learn within just one week of training. Ongoing training in sales workflows, conversation intelligence, updated product information, and more can help improve sales productivity and outpace your competition.  

With the global sales enablement platform market size expected to reach USD $12.78 billion by 2030, finding the right learning solution for your sales team will depend on its structure, size, and skills gaps, but here are our top two recommendations:

8. Mindtickle

Mindtickle’s AI-powered sales enablement platform transforms selling behaviors through personalized training, continuous learning, and data-driven coaching. It integrates skill development with business outcomes to drive predictable revenue growth.

Who’s It For?

Sales teams and organizations seeking to enhance rep performance, create a coaching culture, and align sales enablement with revenue goals.

Key Features:

• AI-driven reinforcement and practice exercises
• Hybrid coaching model (in-person, virtual, peer-to-peer, one-on-one, and self-coaching)
• Conversation intelligence for real sales moment analysis
• Ready-to-deploy program templates and AI-generated outlines
• Gamification elements (leaderboards, live challenges, quizzes)
• Interactive AI role-play for pitches, demos, and buyer interactions
• Integrated analytics linking skills to business outcomes

Top Benefits:

• Reduces program launch time from 6 weeks to 2 hours using ready-to-deploy templates
• Improves knowledge retention through bite-sized, AI-powered reinforcement activities
• Increases quota attainment by focusing on skills proven to win deals
• Enhances coaching effectiveness with data-driven insights on individual rep performance
• Accelerates onboarding through a mix of formal and informal learning methods
• Enables continuous improvement by updating programs based on field evidence

Pricing:

Mindtickle does not publicly disclose pricing. You can contact them for custom quotes.

9. 360Learning

360Learning is an AI-powered collaborative learning platform that combines LMS, LXP, and Academies functionalities. It focuses on transforming in-house experts into L&D collaborators, facilitating a culture of continuous learning and internal upskilling for sales teams.

Who’s It For?

Organizations seeking to enhance sales enablement, accelerate onboarding, and improve sales performance through collaborative learning and AI-driven skill development.

Key Features:

• Video Pitch Assessment for remote training and feedback
• AI-powered Skills feature for targeted upskilling campaigns
• Smart Recommendations based on funnel stage, client type, and competitors
• Salesforce integration with bi-directional data sync
• Gamification with mobile challenge mode
• Decentralized evaluations for automated training administration
• Criteria-based assessments with customizable guidelines

Top Benefits:

• Reduces onboarding time by capitalizing on coach expertise through unlimited pitch training and 1:1 async feedback
• Increases engagement through gamification, achieving 95% course completion rates
• Enhances knowledge retention with peer feedback and best practice sharing via one-click course creation or newsfeed updates
• Facilitates continuous improvement through upvotes and organic surfacing of top-performing content and leadership styles
• Enables offline learning through a custom mobile app, accommodating the on-the-go nature of sales reps

Pricing:

The Best Sales Engagement and Automation:

Effective sales engagement and automation tools help you drive consistent results and maximize productivity. By automating repetitive tasks, providing valuable insights, and streamlining communication, your teams can focus more on building relationships and closing deals.

10. Outreach

Outreach is a sales engagement platform that automates prospecting workflows, optimizes communication sequences, and provides AI-powered insights to improve sales team effectiveness and pipeline conversion.

Who’s It For?

Sales teams looking to streamline their prospecting process, improve lead follow-up efficiency, and increase conversion rates through data-driven engagement strategies.

Key Features:

• Streamlined workflows with task prioritization and sales playbooks
• Advanced sequence capabilities for managing multiple stakeholders
• Out-of-Office (OOO) detection with automatic sequence pausing
• Automated data sync between sales activities and CRM
• AI-powered sentiment analysis for overcoming objections
• Integrated call and meeting scheduler
• A/B testing for message and engagement step optimization
• Rich, AI-powered analytics for team performance insights

Top Benefits:

• Increases rep productivity by leveraging proven templates and snippets in streamlined workflows to prevent contact stagnation
• Enhances data accuracy and saves rep time through automatic syncing of sales activities with CRM
• Boosts reply rates using AI-powered sentiment insights to overcome objections effectively
• Optimizes sales strategies by identifying and scaling best practices through machine learning-driven A/B testing
• Provides managers with actionable insights on content, workflows, and rep behaviors that lead to opportunities

Pricing:

Outreach does not publicly disclose pricing. Please contact Outreach for a customized quote. 

11. Apollo

Apollo is an AI-powered sales engagement platform that combines a vast database of contacts with automated outreach tools, enhancing prospecting efficiency and email deliverability.

Who’s It For?

Sales teams seeking to leverage AI for personalized outreach, improve email deliverability and streamline their cold-calling process.

Key Features:

• AI-assisted custom sequence creation using 270M+ contact database
• Pre-built email and multi-channel outreach templates
• Guided mailbox setup with DMARC and DKIM authentication checks
• AI-powered email writing assistant for personalization and analysis
• One-click verified phone number lookup
• Built-in dialer with automatic call recording and transcription
• CRM integration for seamless data synchronization

Top Benefits:

• Improves email deliverability and effectiveness through AI, guided setups and authentication checks, reducing the risk of spam
• Accelerates meeting booking by automating personalized outreach across multiple channels
• Increases cold-calling efficiency with access to verified phone numbers and streamlined calling workflow
• Ensures data accuracy and saves time through automatic CRM logging of call activities and outcomes
• Enables data-driven decision-making by integrating sales data with engagement metrics on a single platform

Pricing:

Improve ROI on Your Sales Tech-Stack with CloudTalk

The future of sales enablement lies in AI and technology, driving both innovation and efficiency. Tools like CloudTalk offer 100+ productivity-boosting features in one platform, eliminating the need for multiple solutions. This ensures you’re making a smart investment to gain a competitive edge, accelerate growth, and increase revenue.

For example, Revolut used CloudTalk’s sales enablement features, including Customer Details, Voicemail Drop, and Callback, to double call numbers and increase talk time by 25%.

Revolut Head of Operations for Revolut Business Sales, Jamie Devlin, said, “Thanks to CloudTalk’s reliability, we could improve upon our sales teams’ already high standards of performance and close more deals than we could have ever imagined.”