2024‘s Top 10 Gong Integrations to Boost Your Bottom Line

Imagine your sales operations as a complex symphony orchestra. Each instrument can sound good on its own, but when perfectly synchronized, it creates a majestic piece of music that captivates the audience.

That’s how Gong integrations work. They act as the conductor, ensuring every section plays in harmony. These integrations simplify processes, improve teamwork, and boost performance, helping your revenue reach new heights.

This article explores the 10 best Gong integrations for 2024 that will transform your sales symphony into a great success.

Key takeaways: 

• Gong integrations improve sales operations by automating tasks and offering valuable insights, helping teams boost performance and work more efficiently.
• To choose the best Gong integration for your business, focus on solutions that are easy to set up and manage. Assess your business needs and objectives to ensure the integration aligns with your goals.

What Gong Integrations Are and How They Work

Gong is a sales intelligence platform that analyzes calls, meetings, and emails to help sales teams improve their performance. Integrations are a powerful feature of this platform, allowing it to seamlessly connect with many tools and applications that sales teams use daily.

One of the most common integrations is with Customer Relationship Management (CRM) systems like X. This integration links customer interactions recorded in Gong with CRM records, providing a more comprehensive view of customer relationships at different deal stages.

Moreover, Gong can integrate with communication tools like X or X, allowing users to review conversations and calls directly within these platforms.

To set up Gong integrations, you usually need admin access to Gong and the other platforms. The setup process varies, but it typically involves permitting Gong to access the platform and deciding which data to share.

8 Key Benefits of Integrating Gong with Other Tools

Here are some benefits of integrating Gong with other tools:

1. Get more accurate data: Integrating Gong with CRM systems like X will automatically update all customer information. This eliminates the need for manual data entry and reduces errors.
2. Increase efficiency: Automate routine tasks using tools like X and X, allowing sales teams to focus more on selling and less on administrative tasks. Automated alerts and reminders keep teams organized without manual intervention.
3. Gain better insights and analysis: By integrating Gong with business intelligence tools, you can combine data from various sources to create detailed reports on sales performance and market trends. This helps make more informed decisions.
4. Improve communication: Use platforms like X or X to share information and call recordings. This facilitates collaboration and enables teams to make quick and effective decisions.
5. Personalize customer interactions: By integrating Gong with CRM and marketing platforms, you can tailor customer communication based on their historical data. This improves relationships and increases the likelihood of closing deals.
6. Centralize information: Gather data from various sources into a single platform, giving you a complete view of customer interactions and sales activities. This helps teams coordinate better.
7. Scale and adapt easily: Use Gong’s API to create custom integrations that fit your needs, ensuring Gong adapts to your processes as your business grows.
8. Discover new revenue opportunities: By leveraging the insights and efficiencies from integrations, you can identify new opportunities, improve sales strategies, and increase revenue.

How to Choose the Best Gong Integrations

With so many Gong integrations available, how do you pick the perfect fit for your team? Here are some essential tips to help you find the ideal integration for your business needs:

#1 Prioritize Ease of Setup

Prioritize integrations that are straightforward to install and don’t require extensive technical knowledge or training.

If your team lacks a robust IT department or technical expertise, choose integrations known for their ease of configuration, such as those offering step-by-step guides or clear documentation. For example, an integration that requires copying and pasting an API key could be ideal.

#2 Identify Your Business Needs

Identify the most critical functionalities for your sales and customer service teams and choose integrations that address those needs.

For example, if your sales team needs to quickly identify the most common keywords or phrases in customer calls, you should focus on integrations that offer text analysis or transcription capabilities, such as those that automatically highlight essential conversation patterns.

#3 Choose Scalable Integrations 

Select integrations that can grow with your business and adapt to increasing data volumes and user numbers.

If you expect significant growth for your company in the coming years, select integrations that can seamlessly handle large volumes of data. For example, prioritize those that support multiple users and have tiered plans to manage increasing data traffic.

#4 Assess Security and Compliance

Verify that the integrations meet your organization’s security standards and comply with relevant regulations.

If you work in a regulated industry like finance or healthcare, look for integrations that offer data encryption and comply with specific regulations, such as GDPR or HIPAA. 

#5 Select 24/7 Support

If you know your team will need frequent support, choose integrations that offer 24/7 customer service, access to technical experts, or a comprehensive knowledge base. For example, prioritize integrations with active forums or regular webinars for training.

#6 Evaluate Cost-effectiveness

Consider the pricing structure of integrations, especially those requiring additional fees beyond the base Gong subscription.

If you have a limited budget, evaluate integrations based on their pricing structures and benefits. For example, if an integration offers a free basic plan with essential features that meet your needs, this could be an economical option while staying within budget.

#7 Seek Customization Options

Choose integrations that allow for customization to fit your specific workflow and data needs.

If you have unique or company-specific workflows, look for integrations that allow you to modify fields, adjust processes, or create custom rules. For example, an integration that allows you to customize dashboards to visualize specific key metrics would be ideal.

#8 Check User Reviews and Ratings

Before deciding, check the opinions of other users on review platforms to understand how the integration works in practice. For example, if many users mention that an integration is particularly useful for improving team efficiency, this could positively influence your decision.

Top 10 Gong Integrations to Maximize Your Revenue Growth

Find below the top 10 Gong integrations that will help you streamline your processes, enhance team performance, and accelerate revenue growth. We’ll dive into the key benefits and provide real-life examples to show how they can transform your sales strategy and drive better results.

#1 Cloudtalk

CloudTalk is an AI software that helps teams call from anywhere and saves time on repetitive tasks. It allows them to focus on closing more deals and providing the best customer experience.

Integrating CloudTalk with Gong allows sales teams and call centers to analyze call recordings in depth, improve agent performance with real-time insights, and streamline workflows. This integration helps businesses gain better insights into customer interactions, leading to more effective communication and improved sales outcomes.

Use Case

Imagine your sales team constantly losing track of key details during customer calls. Agents struggle to remember important points, and follow-ups lack the personal touch needed to close deals. 

After integrating CloudTalk with Gong, each call is automatically transcribed, so you and your agents can review customer concerns, like pricing objections or competitor mentions, without relying on memory. 

You also get real-time insights into agent performance, showing if they’re talking too much or not asking the right questions. This information lets you give immediate, targeted feedback, help agents improve, and ensure personalized and on-point follow-ups. This leads to faster deal closures and more effective communication across your team.

Key Benefits of Integrating Cloudtalk with Gong

• Improve call analysis and insights: Automatically transcribe calls, extract critical topics, and analyze customer sentiment in real-time.
• Boost agent performance: Provide real-time assistance, track talk/listen ratios, and offer AI-powered training for better communication.
• Streamline workflows: Access all customer interactions in one place, auto-generate summaries and tags, and sync call details with CRM systems.
• Enhance sales intelligence: Analyze successful deals, identify call patterns with keyword searches, and receive email notifications for key sales metrics.

#2 Coefficient

Coefficient is the leading spreadsheet automation tool trusted by over 500,000 professionals worldwide.

When integrating Coefficient with Gong, you gain the ability to import and analyze Gong data directly in Microsoft Excel or Google Sheets. Here are the key aspects of this integration

Use Case

A common use case for RevOps teams is Call Volume Tracking, which automatically imports call data over specific periods to monitor performance trends. Using spreadsheet charting tools, teams can easily create visual charts to show patterns in call activity. 

Key Benefits of Integrating Coefficient with Gong

• Save time with real-time data sync: Automatically import Gong data into spreadsheets, eliminating manual data entry and keeping information up-to-date.
• Build custom reports effortlessly: Create personalized dashboards that combine Gong’s conversation intelligence with other sales metrics to track performance better.
• Simplify data analysis: Easily summarize, filter, pivot, and chart Gong data in one place, allowing for faster and more accurate insights.
• Make smarter decisions: Merge Gong’s AI-driven insights with data from other sources to gain a complete view of sales performance.

#3 Spekit

Spekit is a unique platform that gives sales reps the answers, content, and training they need, exactly when and where they need it. Centralizing all your resources makes everything easily accessible, shareable, and trackable from any tool or workflow your team uses.

Integrating Spekit with Gong gives sales teams instant access to relevant content and training directly within Gong. It simplifies learning, speeds up deals by sending the right content to prospects, and saves time by eliminating the need to search for resources outside the platform. This helps sales reps focus more on selling and less on searching for information.

Use Case

Before Spekit, sales reps had to leave Gong and search through different content repositories to find the right case study or resource after a call, which could take 10 minutes to an hour. With Spekit AI, this process is automated—Spekit analyzes the call summary and instantly provides the exact content needed directly within Gong. No more searching; everything is ready at their fingertips.

Key Benefits of Integrating Spekit with Gong

• Get the right content at the right time: Spekit AI analyzes meeting transcripts, emails, and more to automatically suggest the most relevant resources based on prospects’ needs.
• Boost content visibility and usability: Spekit AI searches your entire library to find and highlight the most helpful materials, ensuring your content gets used effectively.
• Save time for reps and enablement teams: Reps can quickly find what they need without searching, and enablement teams can stop manually tagging and organizing content, maximizing the impact of your resources.

#4 G2

G2’s Buyer Intent tool captures signals from users researching software, helping sales and marketing teams identify buyers ready to purchase. With only about 5% of buyers actively in-market, G2’s data helps companies find and prioritize these leads, boosting the chances of conversion.

When you combine G2’s intent data with Gong’s conversation insights, sales teams can see what target accounts do during deal cycles. This helps them make smarter, data-driven decisions and engage with prospects more effectively.

Use Case

An enterprise legal services company used G2 and Gong to improve its sales process. Integrating G2’s Buyer Intent data and training its team to use it increased its efficiency in booking meetings. In just four months, it paid off its G2 investment and achieved a 194% ROI, boosting its overall sales performance.

Key Benefits of Integrating G2 with Gong

• Identify easy revenue opportunities: 90 million people visit G2 annually to research business solutions. Gong shows sales reps these buyers’ intent behaviors, helping them reach out with the right message at the right time during their purchase journey.
• Build targeted outreach: Personalize your sales efforts using data-driven insights. With G2 Intent signals, Gong provides a clear view of each account’s behavior and suggests the best contacts to engage based on historical data.
• Centralize team workflows: Track how accounts interact with your products, category, or competitors on G2 to focus your team on the most promising deals. Managers can quickly direct their team’s attention to deals with the highest chances of closing.
• Boost sales efficiency: AI-powered automation prioritizes deals with in-market buyers from G2, helping reps focus on high-potential deals. Gong streamlines the process, speeding up sales cycles and allowing reps to close more deals faster.

#5 LeanData

LeanData is a no-code platform built for Salesforce that helps teams manage leads and boost sales efficiency by automating lead routing. It quickly matches leads with the right reps, removing the need for manual work.

When integrated with Gong, LeanData connects lead routing with conversation insights, ensuring faster and more personalized outreach. Users can route a prospect to the right rep with the necessary context and set up automated follow-up, all within LeanData’s simple FlowBuilder interface.

Use Case

A sales team was struggling with slow response times to new leads because they had to manually assign leads and lacked the context needed for follow-ups. 

After integrating LeanData with Gong, they automated the process. When a new lead entered Salesforce, LeanData instantly routed it to the right rep based on criteria like territory or industry. At the same time, Gong provided key insights from previous conversations with similar leads, helping the sales rep prioritize and personalize their outreach. This resulted in faster engagement and more effective follow-ups.

Key Benefits of Integrating LeanData with Gong

• Accelerate speed to lead: Automatically trigger Gong flows in Salesforce to guide sales reps quickly to the next best action, using key insights from related records for better engagement.
• Boost rep productivity: Automatically assign inbound leads to the right Gong flow based on campaign source, ensuring the right rep takes action without manual work.
• Automate lead prioritization: Automatically sort less-engaged leads into the appropriate Gong flow for follow-ups, reducing non-selling tasks and allowing reps to focus on higher-priority leads.

#6 Vidyard

Vidyard is a leading video messaging and hosting platform that helps sales teams connect with prospects and close deals using personalized videos. 

When integrated with Gong, Vidyard allows sales reps to track how customers interact with their videos. This gives them valuable insights into improving their sales approach and moving deals forward more effectively.

Use Case

A SaaS company struggled to keep deals moving and used Vidyard and Gong together, so sales reps began sending personalized video messages after demos and proposals. By tracking how long prospects watched the videos and which parts they rewatched, the reps could see who was most interested and prioritize follow-ups accordingly. The company increased deal closure rates by 20% in just one quarter and shortened their sales cycle by 15%.

Key Benefits of Integrating Vidyard with Gong

• Track engagement in detail: Sales reps can easily see how prospects interact with their videos, like which parts they re-watch, helping them gauge interest and tailor their follow-up strategies more effectively.
• Optimize the sales process: By identifying the most engaged prospects, sales teams can focus their efforts where it matters most, leading to faster deal closures.
• Centralize customer data: Gong automatically tracks video interactions alongside phone and email data, giving sales leaders a complete view of customer engagement and deal progress in one unified platform.

#7 JumpCloud

JumpCloud is a cloud-based platform that makes managing user identities and access across different systems easier. 

When integrated with Gong, JumpCloud automates tasks like adding, managing, and removing users, ensuring secure and smooth access while reducing the chance of mistakes or security issues. This integration helps IT teams manage user access efficiently, using JumpCloud’s single sign-on (SSO) for Gong.

Use Case

A growing financial services company used JumpCloud’s integration with Gong to streamline its user management. Before JumpCloud, the IT team manually handled user access, which caused delays and security risks. After implementing JumpCloud, they automated the process, cutting administrative work by 40% and ensuring only active employees had access to sensitive sales data in Gong, improving both security and efficiency.

Key Benefits of Integrating JumpCloud with Gong

• Automate user management: JumpCloud automatically manages user access to Gong, so IT teams no longer need to manually update access, ensuring users always have the correct permissions.
• Improve security: The integration automatically removes access for users who leave the company, reducing the risk of unauthorized access and ensuring compliance with security protocols.
• Boost operational efficiency: By streamlining the user onboarding and offboarding process, JumpCloud saves IT teams time, allowing them to focus on more important tasks while minimizing errors.

#8 SalesForce

Salesforce is a top customer relationship management (CRM) platform that helps businesses manage customer relationships, automate tasks, and track their sales pipeline. 

When integrated with Gong, Salesforce users get real-time insights from customer calls, emails, and meetings, allowing them to make better decisions and improve sales coaching based on actual data.

Use Case

A sales team at a fast-growing tech company struggled with manually logging calls and emails, leading to incomplete data and missed opportunities. 

After integrating Gong with Salesforce, all interactions were automatically recorded and synced. When a prospect mentioned a competitor during a call, this information was instantly captured in Salesforce, triggering workflows for competitor analysis. This saved the team hours of administrative work each week and boosted their efficiency by 20%, helping them prioritize deals more effectively.

Key Benefits of Integrating Salesforce with Gong

• Enrich data automatically: Gong captures conversation data and logs it directly into Salesforce, giving sales teams a complete view of customer engagement and progress.
• Gain actionable insights: Sales teams can easily access critical details like buyer sentiment and deal risks within Salesforce, helping them make smarter decisions.
• Streamline workflows: Automate data entry and alerts, allowing teams to focus on selling instead of admin tasks, boosting overall productivity.

#9 Leadfeeder

Leadfeeder is a sales intelligence platform that helps businesses identify companies visiting their websites and tracks how they interact with content. 

When integrated with Gong, it gives sales teams insights into buyer intent and website engagement, allowing for more targeted outreach. This integration simplifies the sales process by sending important engagement data from Leadfeeder directly into Gong, making it easier for teams to act on real-time information.

Use Case

A B2B marketing agency struggled with potential leads visiting their site but not converting. 

After integrating Leadfeeder with Gong, their sales team could see which companies engaged with key content like pricing pages or white papers. Using this data, they prioritized follow-ups with leads showing high buying intent, while Gong automatically logged and enriched conversation data from sales calls. In just one quarter, this approach increased qualified leads by 30% and made their sales cycle more efficient.

Key Benefits of Integrating Leadfeeder with Gong

• Improve lead qualification: Leadfeeder identifies high-potential leads based on website activity, while Gong analyzes sales conversations, helping sales teams focus on the best opportunities.
• Streamline workflows: Automatically transfer data from Leadfeeder to Gong, giving sales reps up-to-date insights without the need for manual data entry.
• Enhance targeting: Use real-time data from Leadfeeder in Gong to customize outreach based on the specific interests and behaviors of leads, increasing the chances of closing deals.

#10 6sense

6sense is an advanced account-based marketing (ABM) platform that uses AI to help B2B companies identify buying signals, target important accounts, and boost revenue. 

When integrated with Gong, 6sense delivers predictive analytics and buyer intent data right into the sales process. This helps sales teams prioritize accounts that are ready to buy and tailor their outreach based on real-time insights.

Use Case

A global software company struggled with long sales cycles and missed opportunities because they couldn’t see when prospects were ready to buy. 

After integrating 6sense with Gong, they tracked key intent signals like website visits and research keywords directly in Gong. This allowed their sales team to prioritize leads ready to buy and tailor their messaging. As a result, they closed deals 25% faster and saw a significant boost in pipeline progress.

Key Benefits of Integrating 6sense with Gong

• Boost sales efficiency: Embed 6sense’s buyer intent data and predictive insights directly in Gong Engage, giving sales teams a clear, centralized view of account activity.
• Improve targeting and personalization: Use 6sense data to personalize outreach and focus on high-potential leads based on real-time engagement and buyer behavior.
• Shorten sales cycles: Identify the most likely-to-convert opportunities and get data-driven recommendations for follow-ups, helping sales reps close deals faster.

Driving Success with Gong Integrations

We’ve explored how Gong integrations can transform your sales operations by streamlining processes, enhancing team collaboration, and boosting revenue. 

To maximize these benefits, it is essential to choose integrations that are easy to implement, align with your business goals, and scale with your growth. 

Using these integrations effectively can enhance your sales performance and lead to greater success